Media, please “Increase the coverage and cover the science.”

“What are the most effective weapons in the fight against the climate crisis? New energy sources? New technology? Political action? One of the most powerful tools we have is the language we use to talk about the issue.

In this video, Bill McKibben describes the ways in which both the public and the media can change the way that they talk about the climate crisis to ensure that all Americans understand what is going on, what is at stake, and what we can do to address it.”