Bob Brigham, at Swing State Project: Charlie Cook Waits by his TV for The Revolution,
Democrats need to stop judging success on Election Day. We need to start judging success each and every day. This simple mindset change is critical in a post-broadcast environment. Out west, one question you hear in HQ is, “We winning?” Democrats need some West Coast Offense because the right investments now can catapult a tidal cycle. We need to stop The Fear from influencing decision making and start focusing on winning every single day in every district in every state. If we can make this simple mindset change before it is forced upon us, then we will win more elections. Stop compromising, play hard and start winning.
[. . .] When the DCCC tells new candidates to go raise $100K if they want to talk, they are breeding fundraisers, not political leaders.
[. . .] If you are the Democratic nominee for the United States Congress, you deserve to have a campaign. It isn’t about buying TV in every race, it is about leaving no district behind.
[. . .] If we focus on winning every day, then we will never have to worry about coming in late. If we stop worrying about the 30 second ad, we can build scalable models that will result in more ads. If we build a nationwide, post-broadcast congressional communications network, then we can do more than talk at people on TV, we could connect.