From an article I came across: Variety.com – ‘Swift-boat’ pros in demand in D.C.,
Modern communication isn’t about truth, it’s about a resonant narrative,” says Eric Dezenhall, a former Reagan administration aide and now president of his own crisis management firm. “The myth of PR is that you will educate and inform people. No. The public wants to be told in a story who to like and who to hate.”
Already suspected by blue-collar America as an elite and effete New Englander, Kerry — one of the handful of Ivy Leaguers who volunteered to go to Vietnam — was red meat for the “Swift Boat Veterans for Truth” ad that cast him as a Yale snot who’d come back from Vietnam to trash his largely working-class troops.
If that sounds audacious, it’s because, as Dezenhall says, “We’re living in an age of audacity,” another fact GOP spinmeisters understand and exploit superbly.
“George Bush communicates in terms of audacity,” Dezenhall says. Bush’s response to questions about the wiretapping was to say that he’s just trying to catch terrorists. Bold motivation, easily understood.
“Democrats communicate in terms of complexity,” Dezenhall says, referring to their windy explications of a need to pursue enemies within the rule of law as spelled out in various court … (snorrrrrrrrrrre).
Hence the lack of public outrage against a possible blatant violation of the Constitution, and the reason why Democrats, yet again, look like feckless pedants on national security.
Resonant narrative in an age of audacity. Ann Coulter is not an accident.
“We live in the world of the Story, not the world of the truth. Conservatives get that. Liberals are still trying to learn it.”