Over at MyDD, Chris Bowers has an amazingly simple plan for winning the 2006 elections:
Rather than getting too much into the weeds over message, slogans, and policy proposals, in 2006 we something far more basic–something that the established news media cannot filter out and something that even Republicans are forced to agree with. Maybe one of our biggest messages in 2006, if not our primary message, needs to simply be to point out to the American public the simple fact that Republicans control congress.
Go read why.
I really think that we blog readers get too far out ahead of the public. We are hyper-informed. We think others know what we know. We think facts are important. But in fact most of the public knows very little about politics and the news and the issues and understands even less. Many of the people who bother to vote at all base their decisions on things that would make informed people like us just pass out if we heard them.
The key to winning elections is learning how various groups of voters make their decisions, and being there with the information they need in the form they need it and in the channels where they receive it.