Repetition works. Remember that. Repetition works. Poll Shows Bush With Solid Lead:

“Bush’s relentless attacks on Kerry have badly damaged the Democratic nominee, the survey and interviews showed. Voters routinely describe Kerry as wishy-washy, as a flip-flopper and as a candidate they are not sure they can trust, almost as if they are reading from Bush campaign ad scripts. [emphasis added]”

Have I mentioned that repetition works?

Someone ought to mention this to the Democratic leadership. They seem to like to pursue a strong theme for about a week, and once it starts looking good they think it worked, and move on. Bush has been on ONE theme since the start of the campaign about six years ago, and repeating that. He does that because repetition works.