If you get a Sunday newspaper, you probably saw today’s USA Weekend insert with Sarah Palin on the cover. “Helping USA WEEKEND Magazine mark Mother’s Day.” The magazine is included in 700 newspapers.
The super puff-piece pushes Palin like nothing you have ever seen before. This is waaaayyy beyond how Reagan and Bush were sold. Not even a little bit subtle. (And her husband, too, “a man’s man who can cradle a baby bottle as well as a hunting rifle.”) (I just read that to my wife, who said, “Don’t talk to me about Sarah Palin anymore. I’m sick of it.”)
“One minute Palin, 46, is making a baby bottle, checking the latest stream of e-mails on her BlackBerry and asking Piper, 9, if she wants a playdate; the next she’s dashing out the back door, taking off her dangle earrings and doing a live TV shot on, yes, health care reform for Fox News. And this is all during our interview.
Except for the fact that the entire brood is here, this is a typical Friday afternoon: half-clothed toddlers running around; Willow, 15, hanging out with her pink iPhone; a camera crew in the backyard; dinner getting cold; and Palin ever-ready for prime time in her curly updo, TV makeup, bell-bottom cords and clunky platform heels.”
Sarah Palin is sooooo … regular. She’s just like us. “We do the cooking. We do the cleaning. We all do the laundry.” But she is also a super mother!
For Palin, the juggling act is evidence of presidential bona fides. “I think this country would be served very well by a woman president, someone who has raised a family,” she says, stopping short of saying she wants to run in 2012. “We just want to get from point A to point B and get the job done. I don’t waste time; I’m too busy.”
George Lakoff, in Moral Politics, writes that people understand politics using a metaphor of a family. So seeing how a politician relates to his or her family is a metaphor for how they will act in office, and the policies they will favor. To help us with this, the article has bullet-pointed “THE PALIN PRINCIPLES.” For example, “On not giving the kids any allowance: They are “expected to work if they don’t have a sport.” Take that, welfare bums! Get a job, unemployment loafers!
Along these lines, how should the American People think about ourselves, adn all we’ve been through?
Palin makes no apologies for the impact her frenetic lifestyle and fame has had on her children. “They’re quite independent, and they’re thick-skinned,” she says proudly. “Those are some attributes that any parent would want for their kids.
“We can see the blessings in every step that we’ve taken and in everything that has happened to us. There’s a been a tradeoff [but] Todd and I are strong believers at the end of the day things do work out for good.”
This is the corporate marketing campaign for the Sarah Palin Presidency. Get used to it – it’s coming your way.