From the article Big $$ for Progressive Politics in The Nation:
Between 1972 and 1999, conservatives created at least sixty new organizations with mission statements modeled after that of the Heritage Foundation, a radical think tank at the time of its founding: “free enterprise, limited government, individual freedom, traditional American values, and a strong national defense.” When pollster Celinda Lake asked a group of white Midwestern swing voters in 2004 what conservatives stood for, most of them repeated those catchphrases. When she asked the same question about liberals, half the voters responded, “I don’t know.”
We have to start thinking past each election, and start thinking long term! We should be talking today about how we plan to win the 2008, 2010 and 2012 elections, which groups we need to reach, what they need to understand and appreciate about the benefits to THEM of progressive values — and how we’re going to get them to vote.