There’s an article on Dean here: U.S. News: Is Dean the one? Campaign heats up as wary Democrats look for a winner(1/19/04).
Though Dean did not enter the race with the expectations of winning, he did see a way to win. “Karl Rove [President Bush’s political guru] discovered it, too, but I discovered it independently,” Dean says and adds that the theory is embodied in the writings of George Lakoff, a professor of cognitive science and linguistics at the University of California-Berkeley. “What you do is crank the heck out of your base, get them really excited and crank up the base turnout and you’ll win the middle-of-the-roaders,” Dean says. The reason, according to the theory, is that swing voters share the characteristics of both parties and eventually go with whatever party excites them the most. “Democrats appeal to them on their softer side–the safety net–but the Republicans appeal to them on the harder side–the discipline, the responsibility, and so forth,” Dean says. “So the question is which side appears to be energetic, deeply believing in its message, deeply committed to bringing a vision of hope to America. That side is the side that gets the swing voters and wins.”
Since it’s dated the 19th, it might tell us who wins in Iowa.