Chomsky – LINK FIXED

My mother sent me a pointer to this…

Elections Run by Same Guys Who Sell Toothpaste


The elections are run by the same guys who sell toothpaste. They show you an image of a sports hero, or a sexy model, or a car going up a sheer cliff or something, which has nothing to do with the commodity, but it’s intended to delude you into picking this one rather than another one. Same when they run elections. But they’re assigned that task in order to marginalize the public, and furthermore, people are pretty well aware of it.

For many years, election campaigns here have been run by the public relations industry and each time it’s with increasing sophistication. Quite naturally, the industry uses the same technique to sell candidates that it uses to sell toothpaste or lifestyle drugs. The point is to undermine markets by projecting imagery to delude and suppressing information-and similarly, to undermine democracy by the same method.


Thomas Leavitt