Democrats PLEASE Sell The Soup

New poll: The public overwhelmingly supports Democratic POLICIES, and at the same time Republicans have the biggest lead in the “generic ballot” EVER.

How can that be?

For a while I had a software “evangelist” job where I would go out to small startup companies full of engineers that were developing software products for an operating system, and try to help them become real companies. These “companies” were small groups of programmers who had come up with a product. I’d explain the need for investment capital, a good Board, etc…

But mostly I had to explain marketing.

Engineers always believed that if they made a great product they would do really well. People will flock to their product because it was better. They never, ever understood that people wouldn’t do that. I had to introduce them to the idea that they are not their customers. That the ways people get information are not the ways THEY got information. This was almost impossible to get across to people who in their own lives researched everything about technology and understood what they wanted and how to find it…

One of my formative moments was when I was visiting a software store to see how things were going. I say a guy pick up two competing software products, weighing them in his left and right hands. He bought the heavier one.

Dems really have to learn that the public doesn’t hear a list of product features, they hear the benefits. Sell the soup (h/t Anat), not the ingredients. AND SELL THE SOUP don’t just think people will hear about your soup because it tastes better. And seeing something about it in the NY Times does not mean people in Oklahoma are hearing about it.

The reason Campbell’s dominates supermarket soup shelves is because Campbell’s PAYS stores to put more of their product in front of the customer.

Democrats have for DECADES refused to invest in communication. (Remember the whole thing around creating Air America?) “Conservatives” have put literally billions into communication since the 70’s. They have developed a huge propaganda apparatus. Part of that has been the research, training and hiring that now means the public hears almost no Democratic-supporting voices ANYWHERE.

Lies vs Democracy

This post first appeared at Imagine Democracy.

Well-funded lies are very effective.

The tobacco companies proved that with well-funded propaganda lies (a.k.a. “marketing”) you can get people to kill themselves while giving you their money.

The firearms industry proved that with well-funded propaganda lies you can convince people to allow kindergarteners to be killed while giving you their money.

Trump proved that well-funded propaganda lies (and media participation) he could convince people to kill democracy while giving him their money.

Now the oil&coal companies are proving that well-funded propaganda lies can get people to kill the planet while giving them their money.

Democracy doesn’t have an advertising agency to counter this stuff. This is why we need a Department of Democracy.

Stop Blaming “Congress”

The American media likes to report that “Congress” isn’t getting anything done.

For example, for the last several months the media has been reporting that “Congress” hasn’t been passing a relief bill. That doesn’t give voters any information they can use. It just tells the public “Congress” is failing them, etc. But it doesn’t tell them WHO to hold accountable and so people turn against government in general. And against democracy.

Let The Public Know WHO

It was Republicans who blocked the bills. Voters need that information for democracy to work and hold the right people accountable so the country can get better. Don’t blame “Congress,” let the pubic know WHO to hold accountable so democracy can work.

My drumbeat on this has been going on for a while.

Will Media Continue Blackout Of Progressive Budget?

Next week, progressives in Congress will release their annual budget proposal. They do this every year, and every year the national news media largely ignores it. Will the elite media report on it this year? Make some noise, and maybe they will.

There are alternative ways to run a government budget, but they are just excluded from the national debate. The elite position creates a “conventional wisdom” that there are no alternatives. But America’s top income tax rate used to be more than 90 percent, to combat inequality and the threat inequality poses to democracy — and the rich still got richer. At the same time, the corporation tax rate was 50 percent, and corporations paid 32 percent of all taxes. That has dropped to just 8.9 percent now, and Congress and the president are now proposing to reduce the corporate tax rate dramatically — again. As a result of these cuts, inequality has soared, budgets have been thrown out of balance, schools have declined, we no longer even maintain — never mind modernize — our crucial infrastructure.

We can have a budget that serves “We, the People.” It’s about priorities. Frankly, in the richest country in history, it is possible to make sure that everyone has a job, good medical care, a good retirement, a good free education, and keep our infrastructure modernized and up-to-date — and all while making sure that the budget is balanced. It really is just a matter of priorities — choices about how we distribute the country’s resources. Unfortunately for 99 percent of us, “we” choose intense inequality and a vast military machine.

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The Senate Blockbuster Showdown On Trade The Media Missed

Eight senators on Thursday let the country know there is going to be a fight over fast-track trade authority and the Trans-Pacific Partnership.

Sens. Sherrod Brown (D-Ohio), Bob Casey (D-Pa.), Tammy Baldwin (D-Wis.), Jeff Merkley (D-Ore.), Edward Markey (D-Mass.), Sheldon Whitehouse (D-R.I.), Elizabeth Warren (D-Mass.), and Bernie Sanders (I-Vt.) took to the Senate floor to speak about fast track, TPP and fair trade.

There was apparently not a single report of this in the nation’s news media, continuing the blackout of news on fast track and TPP.

A fight is coming because past trade deals have cost jobs and wages, devastated entire regions, and accelerated corporate power and income/wealth inequality – which it is becoming clear was the intent. Whitehouse, for example, said parts of TPP are “a question of pure raw economic power by massive corporate interests being used to make governments knuckle under.”

Sanders said, “Enough is enough. This country now is in a major race to the bottom.”

The Speeches

First up on Thursday was Ohio Sen. Sherrod Brown, who began by saying that trade agreements are often “… pushed through this body [the Senate] so quickly that the corporations pushing them hope we won’t notice that these agreement are loaded with corporate handouts that weaken our nation’s ability to chart its own course.”

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Remember When Republicans Filibustered The Cybersecurity Bill?

One would think that the media would be mentioning this in light of the recent attacks on computers… Sony … North Korea … hackers …

NYT, August 2, 2012, Cybersecurity Bill Is Blocked in Senate by GOP Filibuster, (BARF WARNING — there is big picture of Joe Lieberman.)

A cybersecurity bill that had been one of the Obama administration’s top national security priorities was blocked by a Republican filibuster in the Senate on Thursday, severely limiting its prospects this year.

The bill would have established optional standards for the computer systems that oversee the country’s critical infrastructure, like power grids, dams and transportation.

The next paragraph says everything you need to know about Democrats in recent years:

In the hopes of winning over Mr. McCain and the other Republicans, the bill had been significantly watered down in recent weeks by its sponsors, led by Senator Joseph I. Lieberman, who made the standards optional. Original versions of the bill said the standards would be mandatory and gave the government the power to enforce them.

They watered it down hoping to get Republican votes, made the rules optional, etc — and it was filibustered anyway.

As for the media silence about this right now, this is sort of like how two police officers were killed by two people who had been at the Bundy Ranch, and they laid a Tea Party flag on one of the officers and … nothing in the news about that. But the killings of two cops in NYC, we have wall-to-wall coverage blaming protesters, liberals, Obama, etc…

Just sayin’…

Today’s Housing Bubble Post: Who Could Have Known?

People are writing about the just-released transcripts for Federal Reserve deliberations during the 2008 financial crash, and who knew what and when. No one at the Fed knew, didn’t get it even after it started, and still say no one could have known.

The first “Today’s Housing Bubble Post” on this blog appeared on April 5, 2005. Yes, I was already writing about the housing bubble and its dangers so often that I started giving the post a “Here we go, again” title…

I was not alone. Bloggers all across the country were screaming that a crash had to come from this.

Reading this one dated April, 2005 today was heartbreaking because it links to this post,

The warning signs are everywhere that a mortgage/housing fiasco is unfolding and the silence is deafening. Except for newcomers like Cramer, the media isn’t covering this debacle or the Doral matter. The home builders having their head handed to them after record existing and new sales, plus record earnings, should put the media on notice that we have a problem.

Perhaps asking the media to quit cheerleading and look at the housing crisis objectively is too much. What of our representatives in Washington? The congress had better be meeting to figure out what the heck they are going to do instead of debating who is more responsible for Fannie.

It was heartbreaking because I happened to see this comment today, which is dated 2005 – 9 years ago:

Our economy is awash with problems right now:
– inflation
– lack of jobs
– manufacturing moved offshore
– pending health care crisis
– pending social security crisis
– housing bubble
– foreign investors fleeing the dollar.

Do you hear the media or government discussing any of this in great detail ? Instead they focus the publics attention on trivia personal interest stories.

… If the media started focussing on the real above mentioned issues, maybe the general public would start making better life decisions…

The post I linked to is titled, “Media, Congress Need To Wake Up.” Inflation is not a problem today, potential deflation is. (In fact inflation hurts bankers but helps working people…) The health care crisis will be helped a lot by Obamacare. There is and was no “pending social security crisis.” Foreign investors are fleein to the dollar. But “lack of jobs” and “manufacturing moved offshore” are worse, and the housing bubble is back in some areas.

Yeah, well, fat chance with that, it’s much worse 9 years later. The media and Congress have their heads even further up their asses.

National Media Blackout Of Saturday’s Huge Moral March In Raleigh

A crowd declared by organizers to exceed 80,000 showed up to march to protest Republican policies in Raleigh, N.C. Saturday. But you wouldn’t know it if you live outside the area.

Saturday’s big march, organized by the North Carolina NAACP along with more than 160 partner organizations, was called “the Historic Thousands on Jones Street (HKonJ) People’s Coalition.” Rev. Dr. William J. Barber II, president of the N.C. NAACP and convener of HKonJ, said at the march,

“We are black, white, Latino, Native American. We are Democrat, Republican, independent. We are people of all faiths, and people not of faith but who believe in a moral universe. We are natives and immigrants, business leaders and workers and unemployed, doctors and the uninsured, gay and straight, students and parents and retirees. We stand here – a quilt of many colors, faiths, and creeds.”

Local News Reports

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The Health Insurance Website Works – What Will Media Whip Us Up With Next?

OK HealthCare.gov works now. The people in states that didn’t set up their own websites can get insurance. The great panic of October/November 2013 is over. What will we be whipped into a lather over this week? What will the media sensationalize next? What about our real problems?

Will the media whip the public up into a frothing fit over the terrible state of the nation’s infrastructure? What about the millions of unemployed, underemployed and underpaid (and how they could get jobs if we start fixing the infrastructure)? What about the 443,000 Americans who will die from tobacco this year, and next year, and every year? What about the pending collapse of coastal real estate prices when people realize that climate change is real? Will it be the terrible trade deficit that is draining our economy and is killing the middle class?

The answer is: probably not. We are probably going to be manipulated into being all worried about something that either makes a ton of money for a bunch of large corporations (to the detriment of smaller businesses and the rest of us), or something that ends up benefitting the Republican Party. Because that’s how our modern corporate media works now.

For decades the Republican/conservative/corporate machine has worked to “inject” their topics into the national media. For the last few weeks it was “Oh my God the Health Care website doesn’t work, shut down the government” followed by “A few people claim their health care costs went up and maybe that is because of Obamacare and not insurance company greed – never mind that tens of millions can finally get health care.”

Anyway, we’ll see. But we can be sure the corporate media will work to whip the public into a lather about something that distracts from the country’s real problems. Because that’s how our modern corporate media works now.

People tend to follow where the media points their noses. For example, “Black Friday.” People get all whipped up about “Black Friday” to the point where they are fighting each other in stores over a 40% discount on crap. (Even bringing stun guns to move other shoppers out of the way.)

PS you have 200 people in line, and you have 24 items on special sale, and you don’t think there’s going to be fighting and chaos? Really?

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This post originally appeared at Campaign for America’s Future (CAF) at their Blog for OurFuture. I am a Fellow with CAF. Sign up here for the CAF daily summary

Misunderestimating Who They Are

There is a miscalculation at the core of Democratic strategies for ending the shutdown and avoiding default. Democrats keep saying, “They wouldn’t really do that.” But this calculation doesn’t “get it” about who and what the country is dealing with.

Here is the miscalculation: If you listen to right-wing radio, watch FOX News and read their online media and take it seriously (because they do) then you would know that many on the right don’t want to live in a country that has Social Security, Medicare, Obamacare, the minimum wage, Food Stamps, immigration, public schools, infant nutrition programs and the rest of the things government does to make our lives better. And they don’t want anyone else to live in a country that has those things, either.

They are willing to destroy the village to keep the village from having those things. If you don’t “get that” before entering into negotiations, you’re at risk of making a terrible mistake — like the sequester.

The Sequester

Remember what led to the sequester? There was a fundamental miscalculation that led to these terrible economy-killing cuts taking effect. White House negotiators believed the sequester cuts were so terrible and stupid that Republicans wouldn’t really let that happen. So they offered these cuts as an inducement — a worst alternative — to coming to an agreement about taxes and cuts. (Never mind the mistake that any deficit reduction at all right now is economy-killing.) The idea was that the sequester cuts are so terrible and have such a disastrous effect on the country and economy — and people — that “they wouldn’t really do that.”

But they did that. Now many Republicans are celebrating the sequester cuts, calling the sequester an accomplishment. They are celebrating the damage that they have caused to our government.

If you “got it” about who they are then you knew that of course they would do that. Offering the terrible sequester cuts because they were so terrible and stupid that “they wouldn’t really do that” was a fundamental miscalculation of how terrible and stupid — and destructive — their insular ideology has become. It was based on a fundamental misunderestimation of who they are.

Misunderestimating Who They Are

Are enough Democrats listening to right-wing radio, watching FOX, reading the right’s online media? Are they taking what they see and hear seriously? We listen to Rush Limbaugh and laugh. But they listen to Rush Limbaugh and believe.

Are Democrats and the President making a fundamental miscalculation by assuming the right-wingers of the Republican Party don’t want the country to default, and the terrible economic destruction that would bring? A strategy based on the idea that movement conservatives will yield rather than do that much harm to the country and economy and people, like the sequester strategy, is a fundamental miscalculation, fundamentally misunderestimating who they are: They do want things to be that bad!

Don’t Give In

The strategy of offering terrible and stupid cuts to an opposition that is bent on destruction only led to terrible and stupid cuts becoming the ongoing baseline, with them celebrating the sequester as a victory. Trying to scare and shame them with the terrible specter of the destruction from default could be offering them just what they want.

I am certainly not saying here that Democrats should give in to avoid the destruction Republicans are willing to cause. Giving in — or miscalculating and accidentally handing them what they want (like the sequester) — means they will just escalate the destruction — as they have done each time. That has been their game and will be their game. It’s just time to realize this and change strategies.

It is late in the game, much harm has been done, much harm is being done, but it is time for a shift from “get along” strategies to reach “bipartisan compromise” to instead realizing this crowd fundamentally opposes and seeks to dismantle the very things that most of us treasure about our country.

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This post originally appeared at Campaign for America’s Future (CAF) at their Blog for OurFuture. I am a Fellow with CAF. Sign up here for the CAF daily summary

The Deficit Is Down By Half – PolitFact Says It’s OK To Say It Is Growing

The blogosphere is talking about how Republican Majority Leader Eric Cantor was caught in an outright falsehood about the country’s deficit, and how PolitiFact backed him up. Cantor said Sunday that Congress should be “focused on trying to deal with the ultimate problem, which is this growing deficit.” Fact: the deficit is shrinking faster than any time since the end of WWII, and is down 50% from where Bush left it. But PolitiFact declared Cantor’s lie “half true.”

Fact: the deficit is down more than 50% from where Bush left it. Fact: the deficit is falling at the fastest rate since the end of WWII. This chart is from my February post, Deficit Is Falling Dramatically, But Only 6% Know That: (Note, the 2009 budget was Bush’s last budget year, before the “stimulus” kicked in.)

PolitiFact excuses Cantor for saying the country’s “ultimate problem … is this growing deficit” because even though the deficit is shrinking rapidly, at some point in the future deficits might maybe perhaps start to grow again. Or not.

Steve Benen writes about Cantor and PolitiFact at the MaddowBlog, PolitiFact finds its pants on fire, (click through, there are links in the text)

What Cantor said was the opposite of the truth — he said the nation has a “growing deficit,” when in reality, we have a shrinking deficit. We can have a discussion about whether the House Majority Leader was deliberately trying to deceive the public — Republicans have an incentive to convince the public that U.S. finances are in worse shape than they really are — or whether Cantor simply doesn’t know the basics of current events. But I’m afraid it’s either one or the other.

Unless, that is, you’re PolitiFact.

Atrios declared Politifact “Wankers of the Day“.

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The Latest Lie: IRS Targeted Conservatives

Remember the video of the guy in the “pimp costume” who got advice from ACORN employees on how to run his prostitution ring? Turns out the whole story was just a lie, a doctored-video smear job on an important organization. The guy never wore a “pimp costume” and the real, undoctored videos showed that ACORN employees did nothing wrong. But a lie travels around the world before the corporate media bothers to check the facts. The “news” media blasted the story everywhere, and Congress was so outraged they forced ACORN to close its doors. And here we are again.

The corporate media is blasting out the story that the IRS “targeted conservative groups.” Some in the media say there was “IRS harassment of conservative groups.” Some of the media are going so far as claiming that conservative groups were “audited.”

This story that is being repeated and treated as “true” is just not what happened at all. It is one more right-wing victimization fable, repeated endlessly until the public has no choice except to believe it.

Conservative Groups Were Not “Targeted,” “Singled Out” Or Anything Else

You are hearing that conservative groups were “targeted.” What you are not hearing is that progressive groups were also “targeted.” So were groups that are not progressive or conservative.

All that happened here is that groups applying to the IRS for special tax status were checked to see if they were engaged in political activity. They were checked, not targeted. Only one-third of the groups checked were conservative groups.

Once again: Only one-third of the groups checked were conservative groups.

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