The lesson: besieged Americans want to be led by ass-kicking meanies, not mild-mannered milquetoast moderates.
Democratic leaders ought to select their nominee in a smoke-filled room, call off the expensive and divisive primary process and order all other comers to stand down. Forget the union rallies, the badges and the buttons–whoever wins the nomination should invest every dime he can raise on the cruelest TV attack ads this country has ever seen.
Go after Bush’s ultimate Achilles’ heel: run countless loops of the inarticulate Resident’s clashes with the English language. “Too dumb to talk,” a sinister voiceover reads. “Too stupid to trust.” Use time-proven Republican methods, like name-calling: Extremist. Out of touch. Tax and spender. Hates workers. Racist. Homophobe. Corrupt CEO coddler. Idiot. Drunk. Cut to the post-pretzel-incident photo: “America needs a sober president.”
Forget ideas–voters respond to the personal stuff. Dwell on the two years Bush went AWOL from the Texas Air National Guard. “Brave Americans gave their lives in Vietnam,” a 30-second spot should intone as the camera pans over names of the fallen on the black wall in Washington. “Rich kid George W. Bush deserted. This coward snorted coke and drove drunk while other kids died.” Who doubts that if Gore had played up Bush’s DUI arrest, he would have picked up an extra 500 votes in Florida?
Oh, that feels good!
Update – On reflection (and reading the first comment) I guess I don’t that good about this because some of this is a personal attack. Perhaps a similarly hard-hitting attack that is not personal? So I would take out the words ‘idiot’ and ‘drunk’. Maybe change the ‘dumb’ and ‘stupid’ but I would certainly emphasize that Bush lies and lies, and world leaders mock his abilities.