America’s Two Party System: The Marketing Party and The Product Party

Co-written with James Boyce, first published at Huffington Post.
We do have a two-party system in America: The Product Party and The Marketing Party. We have one party that spends its energy and its resources creating a product that will improve the lives of its supporters, and then we have a second party, one that invests its energy and its resources managing perception.
One party offers substance but without the sizzle, and one is so incredibly adept at selling that it can charm you into supporting an agenda that helps only those who don’t need it, and actually hurts you and your family.
By mastering the management of perception and with an utter disregard for facts and reality, the Marketing Party’s agenda and vision gets implemented – despite its horrendous consequences for the country, and the world. It has never been worse than it is now. The chasm between their vision, its consequences and the lifestyle and security of the average American is mind-boggling.
Do not underestimate the power of marketing. With enough money, a good campaign and some time, you really can make people think and do almost anything. Exactly why do you think Coke and Pepsi outsell all the other brands – because their sugar water is vastly superior to others? Exactly why do you think one brand of shampoo is “premium” and another is $5 a gallon – is it because they have different ingredients? No, it is because marketing works, especially on a public increasingly trained to respond.

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