Reporting Live Earth News Or Shaping Opinion?

Organizers say Live Earth’s internet audience may have been as many as two billion people*. But how is it reported today? Earth underwhelmed by environment pop extravaganza ,

They rocked the world, but as the clean-up at nine climate change gigs around the globe begins, many wonder if the galaxy of pop stars did much to change it.
U.S. and British media were generally underwhelmed on Sunday by Live Earth, the mega-concert organized by former U.S. vice president and green campaigner Al Gore, which, though built on the model of Live Aid and Live 8, created a less positive buzz.

Murdoch’s Times of London had this ready, Live Earth fails to pack large-scale punch, and Murdoch’s Fox News was ready with this one, reminiscent of the energy-use smear on Al Gore that came out the day after he won the Oscar for An Inconvenient Truth (see part 2 also), ‘Green’ Means Money, Not Environmentalism to Madonna,

Madonna had better clean up her business before she starts cleaning up the world.
… Madonna, who seems to be on top of all her many business endeavors, has actually invested about $2.7 million dollars in companies that are creating the destruction that Live Earth is trying to raise awareness about. She has invested in several companies named as the biggest corporate polluters in the world.
.. The companies include Alcoa, Ingersoll Rand, Weyerhaeuser, and several others associated with oil exploration, digging, and refining including British Petroleum, Schlumberger (a chief competitor of Halliburton), Devon Energy, Peabody Energy, Emerson Electric, Kimberly Clark and Weatherford International.
… one has to wonder why Madonna has put even a penny into the company if she has any feeling for environmental causes. But that’s an inconvenient question for the material girl as she prepares to close the Live Earth show live from London.

Nice try, but people do understand the problem and are going to continue to pressure the government for action.
*P.S. MSN reports 9 million streaming, AOL reports 5 million. AND,

Control Room, producer of Live Earth and Live 8, said it found that the on-demand streams in the days after the Live 8 had the most impact, especially after clips were passed around by e-mail.
Live 8 was streamed by users more than 100 million times in the six weeks following the shows.
Live Earth is predicted to be three times bigger with organizers expecting more than 80 percent of the viewership will be on-demand in the days after the event.

So two billion seems high, but one heck of a lot of people did and will tune in for sure.

m4s0n501

One thought on “Reporting Live Earth News Or Shaping Opinion?

  1. Check out http://www.earthlab.com/carbonProfile/LiveEarth.htm
    and take the test. It’s a good indicator of how well you’re doing personally. Don’t underestimate the effect each of us can have if we make small, painless changes in our own lives. If millions of us can manage to do that it would have a huge effect, much faster than you think.
    I live next to the Hudson River, which was a stinking mess when I moved here. It only took about 10 years to clean it up to the point where it’s safe to eat the fish now thriving in it, and even to swim in it. The assumption was that it would take several generations to get the river to this point. Cleaning up the environment actually works!
    I think the concerts were a huge success. Cheers for Al Gore for organizing them!

Leave a Reply

Your email address will not be published. Required fields are marked *


− 4 = two

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>