Product Bloggers Must Disclose

This from the Federal Trade Commission: FTC: Bloggers must disclose payments for reviews,

The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.
It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.

My question: will this include people leaving “customer review” comments who are obviously working for the company that makes the product they are “reviewing?”