If you are ever going to appear on TV, or know anyone who does, or will be speaking where the press will question you, read Daily Kos :: Interview Skills 101–Surviving the Fox Hunt. This is exactly the kind of media training people on the right receive. Read it and then you’ll recognize some of the tricks they use.
I believe we can teach ourselves to use aggressively simple communication tactics in support of the truth more effectively than Rs can use those same tactics to deceive and destroy. But first we must accept the fact that this strategy works and study it until we can thoroughly understand and adapt it.