Cute – Tells Me Nothing

I’m reading this thing at HP about their DLP HDTVs. Take a look at this too-cute passage:

What is resolution-doubling technology?
Resolution-doubling technology is an HP resolution-enhancement innovation that doubles digital projection displays without increasing the cost of the projector or television. It’s also called “wobulation.”
What is wobulation?
Wobulation is an HP resolution-enhancement innovation that doubles digital projection displays without increasing the cost of the projector or television. It’s also called “resolution-doubling technology.”

Couldn’t the writer have just said “I don’t know” and gone and ASKED someone what it is?

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